Pay-per-click (PPC) advertising toolsvsSocial media management

Pay-per-click (PPC) advertising tools and social media management are both integral components of digital marketing strategies. PPC tools primarily focus on driving traffic through paid advertisements on search engines, while social media management encompasses the creation, scheduling, and analysis of content on social platforms. Together, they complement each other by enhancing online visibility, engaging with targeted audiences, and providing insights through performance metrics, ultimately improving marketing ROI.