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Content marketingvsperformance max
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Content marketing and performance max both focus on maximizing audience engagement and conversion through targeted strategies, blending storytelling with data-driven optimization to enhance overall effectiveness.
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Content marketing
noun/kənˈtɛnt ˈmɑrkɪtɪŋ/
A marketing strategy that emphasizes the creation and distribution of valuable, relevant, and consistent content to attract and engage a specific target audience.
performance max
substantiv/perˈfɔːr.məns mækʃ/
A type of advertising campaign that optimizes performance across multiple channels to maximize results.