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Account based marketing (ABM)vsPersona mapping
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Account-Based Marketing (ABM) strategically targets high-value accounts by tailoring personalized content and campaigns, which aligns closely with Persona Mapping that identifies and defines the specific characteristics and needs of those key audiences to enhance engagement.
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Account based marketing (ABM)
noun/əˈkaʊnt beɪst ˈmɑrkɪtɪŋ/
A strategic marketing approach that targets specific business accounts rather than a broad audience, focusing on personalized engagement and tailored strategies.
Persona mapping
noun/pərˈsoʊ.nə ˈmæp.ɪŋ/
A visual representation or diagram that outlines a user's characteristics, needs, and behaviors, aimed at enhancing understanding and design for their experience.