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Art Director (AD)vsPersona mapping
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An Art Director (AD) shapes the visual narrative of a brand, much like persona mapping crafts detailed character profiles to guide design choices, ensuring that both elements align harmoniously with the target audience's aspirations and emotions.
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Art Director (AD)
nounɑrt dɪˈrɛktər
A person responsible for the visual style and imagery in magazines, newspapers, product packaging, as well as in film and television productions.
Persona mapping
noun/pərˈsoʊ.nə ˈmæp.ɪŋ/
A visual representation or diagram that outlines a user's characteristics, needs, and behaviors, aimed at enhancing understanding and design for their experience.