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CPM (Cost-per-thousand)vsPersona mapping
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Both CPM and persona mapping are crucial tools in marketing that help identify and target specific audience segments effectively, ensuring that campaigns reach the right people while optimizing budget spend.
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CPM (Cost-per-thousand)
nounkɔst pər ˈθaʊzənd
A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.
Persona mapping
noun/pərˈsoʊ.nə ˈmæp.ɪŋ/
A visual representation or diagram that outlines a user's characteristics, needs, and behaviors, aimed at enhancing understanding and design for their experience.