Account based marketing (ABM)vspost cadence

Account Based Marketing (ABM) targets specific high-value accounts with personalized, coordinated marketing efforts across multiple channels. Post cadence—the frequency and timing of content or social media posts—directly influences the effectiveness of ABM by controlling how often and when tailored messages reach decision-makers within those target accounts. In practice, an optimized post cadence ensures consistent engagement without overwhelming prospects, maintaining top-of-mind awareness and nurturing relationships over time. For example, a too-frequent posting schedule may cause message fatigue among key stakeholders, reducing ABM campaign effectiveness, while too infrequent posting risks losing engagement momentum. Therefore, determining the ideal post cadence aligned with ABM strategies involves analyzing account responsiveness, buying cycles, and content relevance to maximize touchpoints and conversion rates. This synchronization between ABM and post cadence enables marketers to deliver personalized content at the right rhythm, improving account engagement and ROI.