Account executivevspost cadence

An Account Executive (AE) in marketing and digital strategy acts as the primary liaison between the client and the internal marketing team, managing campaign execution and client expectations. Post cadence—the scheduled frequency and timing of content publication—directly impacts campaign effectiveness and client satisfaction. The AE must understand and often help define or negotiate the post cadence to align with the client’s goals, budget, and audience engagement patterns. By managing the post cadence, the AE ensures that content delivery is consistent and optimized for maximum impact, balancing between overwhelming the audience and maintaining visibility. This coordination helps the AE demonstrate value to the client through steady engagement metrics and supports strategic adjustments based on performance data. Therefore, the AE’s role includes overseeing and communicating the rationale behind the post cadence to clients and internal teams, making post cadence a critical operational lever for the AE to drive campaign success and client retention.