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Product launchvsKostnad per lead (CPL)

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A successful product launch is often measured by its efficiency in generating leads, making 'Kostnad per lead (CPL)' a crucial metric for evaluating the cost-effectiveness of marketing efforts during the launch phase.

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Kostnad per lead (CPL)

substantivkɔstnad pɛr liːd (siː piː ɛl)

Cost per lead (CPL) is a key marketing metric that quantifies the expense incurred to acquire a lead through advertising or other marketing initiatives.

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Product launch

nounˈprɒdʌkt lɔːnʧ

The process of introducing a new product to the market, typically accompanied by marketing efforts.

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