Begrepsammenligning
Programmatisk annonseringvsa/b-test
Relasjonsforklaring
"Programmatisk annonsering" and "a/b-test" are interconnected through their combined use in digital marketing, where programmatic advertising leverages a/b testing to optimize ad performance and targeting strategies for maximum effectiveness.
Begrepsammenligning
Detaljert oversikt over begge begreper
a/b-test
adverb/ˈeɪ bi ˌtɛst/
A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.
Programmatisk annonsering
substantivpro-gram-ma-tisk an-non-se-ring
Programmatisk annonsering avser den automatiserade processen för köp och försäljning av annonsutrymme online.