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Outbound marketingvsProgrammatisk annonsering

Relasjonsforklaring

Outbound marketing and programmatisk annonsering both represent proactive strategies in reaching potential customers, with the former focusing on broad outreach techniques and the latter leveraging automated, data-driven approaches to target specific audiences effectively.

Begrepsammenligning

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Outbound marketing

noun/ˈaʊtˌbaʊnd ˈmɑrkɪtɪŋ/

Outbound marketing refers to traditional marketing strategies where businesses proactively reach out to potential customers through various channels, such as advertising, cold calling, and direct mail.

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Programmatisk annonsering

substantivpro-gram-ma-tisk an-non-se-ring

Programmatisk annonsering avser den automatiserade processen för köp och försäljning av annonsutrymme online.

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