Account based marketing (ABM)vspåvirkerkampanje

Account Based Marketing (ABM) is a strategic approach that targets high-value accounts with personalized marketing efforts, focusing on key decision-makers within those accounts. A "påvirkerkampanje" (Norwegian for "influencer campaign" or "influencer outreach campaign") involves engaging individuals who have influence over the target audience’s purchasing decisions. In the context of ABM, a påvirkerkampanje can be integrated as a tactical component to enhance the effectiveness of the overall strategy by leveraging influencers who hold sway within the targeted accounts or industries. Specifically, ABM identifies the key stakeholders and decision-makers within a company, and a påvirkerkampanje can be designed to engage these influencers—either internal champions or external thought leaders—to shape perceptions, build trust, and accelerate the buying process. This relationship works practically by using influencer content, endorsements, or direct engagement to complement personalized ABM messaging, thereby increasing relevance and resonance with the target accounts. The synergy lies in combining ABM’s precision targeting with the credibility and reach of influencers, making the marketing effort more persuasive and tailored to the unique dynamics of each account.