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Søkemotormarkedsføring (SEM)vsReferral marketing

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Both Søkemotormarkedsføring (SEM) and referral marketing leverage targeted strategies to attract potential customers, with SEM focusing on search engine visibility and referral marketing harnessing customer trust through personal recommendations.

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Referral marketing

nounrɪˈfɜːrəl ˈmɑːrkɪtɪŋ

Referral marketing is a strategic approach that encourages existing customers to refer new clients to a business, often incentivized through rewards or discounts.

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Søkemotormarkedsføring (SEM)

substantivsø-ke-mo-tor-mar-keds-fø-ring

A form of internet marketing that promotes websites by enhancing their visibility in search engine results pages (SERPs) through paid advertising.

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