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RemarketingvsAttribution tools
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Remarketing and attribution tools both play pivotal roles in the digital marketing landscape by allowing businesses to identify and re-engage potential customers while measuring the effectiveness of their advertising efforts.
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Attribution tools
noun/ˌætrɪˈbjuːʃən tuːlz/
Tools used to identify and measure the sources of traffic or conversions in digital marketing, enabling businesses to understand the origins of their leads and sales.
Remarketing
substantivrɪˈmɑːrkɪtɪŋ
The act of marketing to individuals who have previously interacted with a brand, often to encourage repeat purchases or engagement.