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Attribution modeling softwarevsRetention
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Attribution modeling software helps businesses identify which marketing channels effectively contribute to customer retention by analyzing data on user interactions and their impact on long-term loyalty.
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Attribution modeling software
nounætʹɪˌbjuːʃən ˈmɒdəlɪŋ ˈsɔːftwɛər
Attribution modeling software encompasses tools and applications designed to analyze and allocate credit to various marketing channels based on their contributions to conversions or other desired outcomes.
Retention
substantivrɪˈtɛnʃən
The action of keeping something in possession; the state of being retained.