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ROIvsAd format

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The connection between "Ad format" and "ROI" lies in the idea that a well-designed ad format can significantly enhance return on investment by capturing audience attention and driving conversions effectively.

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Ad format

noun/æd ˈfɔːrmæt/

An ad format refers to the distinct design, structure, and layout employed for creating advertisements. This can include elements such as size, shape, multimedia components, and interactivity. The choice of ad format can significantly impact the effectiveness of the ad and can differ vastly across various media platforms such as print, digital, or broadcast.

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ROI

nounrɔɪ

Return on investment (ROI); a financial metric used to evaluate the profitability of an investment relative to its cost.

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