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CTR (Click-through rate)vsROI
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The connection between 'CTR (Click-through rate)' and 'ROI' lies in their relationship: a higher CTR often leads to increased engagement, which can ultimately boost ROI by driving more conversions and revenue from marketing efforts.
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CTR (Click-through rate)
nounˌsiːtiːˈeɪʧ ˈɑːr
The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.
ROI
nounrɔɪ
Return on investment (ROI); a financial metric used to evaluate the profitability of an investment relative to its cost.