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SEOvsCustomer acquisition cost (CAC)

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SEO optimizes online visibility, ultimately lowering Customer Acquisition Cost (CAC) by attracting organic traffic that requires less investment than paid advertising.

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Customer acquisition cost (CAC)

nounkʌsˈtʌmər ˌækwɪˈzɪʃən kɔst

The total cost incurred to acquire a new customer, encompassing marketing expenses, sales expenses, and any additional costs associated with converting a prospect into a paying customer.

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SEO

nounsiː. iː. oʊ

The practice of optimizing a website to increase its visibility and ranking in search engine results pages (SERPs).

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