Account based marketing (ABM)vssession depth

Account Based Marketing (ABM) focuses on targeting specific high-value accounts with personalized campaigns designed to engage key decision-makers deeply. Session depth, which measures the number of interactions or pages a user engages with during a single visit, serves as a critical behavioral metric to gauge the level of engagement and interest from these targeted accounts. In practice, ABM strategies leverage session depth data to identify which accounts are interacting more meaningfully with tailored content, enabling marketers to prioritize follow-ups, customize messaging further, and optimize content placement. For example, if a targeted account exhibits high session depth by exploring multiple product pages or resources, it signals strong intent and engagement, prompting sales teams to initiate more personalized outreach. Conversely, low session depth may indicate the need to adjust content relevance or targeting parameters. Thus, session depth acts as a real-time, actionable indicator within ABM campaigns to refine targeting precision, measure engagement quality beyond simple visit counts, and ultimately drive higher conversion rates from key accounts.