Account executivevsshadowban

An Account Executive (AE) in marketing and digital strategy is responsible for managing client relationships, campaign execution, and ensuring that digital marketing efforts meet client goals. Shadowbanning, a form of stealth content suppression on social media platforms, can significantly impact the visibility and performance of digital campaigns. The AE must understand the risk and implications of shadowbans on content distribution and engagement metrics. Practically, this means the AE needs to monitor campaign performance for sudden drops in reach or engagement that may indicate shadowbanning, communicate these issues proactively to clients, and adjust strategies accordingly—such as diversifying platforms, modifying content to comply with platform policies, or escalating issues with platform support. This awareness and responsive action by the AE help maintain campaign effectiveness and client trust, making the understanding of shadowban dynamics a critical part of their role in digital strategy execution.