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Customer journey mapping softwarevsSocial media advertising

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Both customer journey mapping software and social media advertising serve to enhance the understanding of consumer behavior, enabling businesses to tailor their marketing strategies and improve customer engagement throughout the entire buying process.

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Customer journey mapping software

nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ ˈsɔftwɛr

A type of software designed to visualize and analyze the stages and experiences a customer encounters while interacting with a company or brand.

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Social media advertising

noun/ˈsoʊʃəl ˈmiːdiə ˌædvərˈtaɪzɪŋ/

The practice of promoting products, services, or brands through social media platforms to effectively reach and engage a targeted audience.

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