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leadvsSocial media advertising

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"Lead" in sales often signifies guiding potential customers through the buyer's journey, much like how social media advertising directs targeted audiences towards conversion by engaging them with relevant content.

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lead

nounliːd

to guide or direct; to be in charge of a group or activity

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Social media advertising

noun/ˈsoʊʃəl ˈmiːdiə ˌædvərˈtaɪzɪŋ/

The practice of promoting products, services, or brands through social media platforms to effectively reach and engage a targeted audience.

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