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Content marketingvsSocial media monitoring tools

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Content marketing and social media monitoring tools are interconnected as the effectiveness of content marketing strategies is often enhanced by insights gained from social media monitoring, allowing brands to tailor their messaging based on audience engagement and sentiment.

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Content marketing

noun/kənˈtɛnt ˈmɑrkɪtɪŋ/

A marketing strategy that emphasizes the creation and distribution of valuable, relevant, and consistent content to attract and engage a specific target audience.

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Social media monitoring tools

noun/ˈsoʊʃəl ˈmiːdiə ˈmɒnɪtərɪŋ tuːlz/

Tools designed to track, analyze, and manage social media interactions and online presence.

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