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Email marketing softwarevsSocial media monitoring tools
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Both email marketing software and social media monitoring tools are essential components of a digital marketing strategy, as they enable businesses to engage with their audience effectively and analyze customer interactions across different platforms.
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Email marketing software
nouniːˌmeɪl ˈmɑːrkɪtɪŋ ˈsɔːftwɛr
A software application designed to create, send, and track marketing emails effectively.
Social media monitoring tools
noun/ˈsoʊʃəl ˈmiːdiə ˈmɒnɪtərɪŋ tuːlz/
Tools designed to track, analyze, and manage social media interactions and online presence.