Social Proofvsmarkedsføring
Relasjonsforklaring
Social proof is a psychological phenomenon where individuals look to the behavior of others to guide their own actions. In the context of marketing (markedsføring), it serves as a crucial element in strategies aimed at enhancing credibility, encouraging consumer trust, and ultimately leading to increased sales and brand loyalty. Examples include customer reviews, testimonials, and influencer endorsements that leverage social proof to influence purchasing decisions.
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markedsføring
The action or business of promoting and selling products or services, including market research and advertising.
Social Proof
A psychological phenomenon in which individuals conform to the actions of others, assuming that those actions represent the correct behavior.