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Social Proofvsnetthandel
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Social proof in 'netthandel' (Norwegian for e-commerce) refers to the psychological phenomenon where consumers look to the behavior and opinions of others, such as user reviews, ratings, and testimonials, to inform their purchasing decisions. This social validation helps build trust and credibility, ultimately influencing consumer behavior and driving online sales.
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netthandel
substantiv/ˈnɛtˌhɑːndɛl/
The process of buying and selling goods and services via the internet, commonly referred to as online shopping or e-commerce.
Social Proof
nounsoʊʃəl pruːf
A psychological phenomenon in which individuals conform to the actions of others, assuming that those actions represent the correct behavior.