Begrepsammenligning

Referral marketingvsStrukturkapital

Relasjonsforklaring

Referral marketing and Strukturkapital are connected through the concept of leveraging existing relationships and networks to enhance value, as Strukturkapital represents the intangible assets and frameworks that support growth in a business, much like how referrals generate trust and drive customer acquisition.

Begrepsammenligning

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Referral marketing

nounrɪˈfɜːrəl ˈmɑːrkɪtɪŋ

Referral marketing is a strategic approach that encourages existing customers to refer new clients to a business, often incentivized through rewards or discounts.

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Strukturkapital

substantivstruk-tur-kap-i-tal

The term 'Strukturkapital' refers to the structural capital of an organization, encompassing the non-physical assets that contribute to its overall value, including systems, processes, and intellectual property.

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