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Attribution ModelingvsTarget audience

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Attribution modeling is a statistical approach used to assess the impact of different marketing channels on consumer behavior, specifically in relation to the target audience. This method enables marketers to identify which channels contribute most effectively to reaching and engaging their target audience, thus optimizing resource allocation for maximum conversion rates.

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Attribution Modeling

nounˌætrɪˈbjuːʃən ˈmɒdəlɪŋ

A statistical method used to assess the impact of various marketing channels on sales or conversions.

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Target audience

nounˈtɑːrɡɪt ˈɔːdiəns

The specific group of individuals that a product, service, or message is designed to reach.

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