kost per handling (cpa)vsTarget audience

The term 'kost per handling (cpa)' refers to the cost incurred by a business for each action taken by a consumer, such as a purchase or sign-up. This metric is crucial for identifying and targeting the right 'target audience' because it enables marketers to analyze the cost-effectiveness of their campaigns. By understanding CPA, marketers can tailor their strategies to reach audiences that are more likely to convert, thereby optimizing resource allocation and increasing overall engagement and conversion rates.