Target audiencevslead

The 'target audience' refers to the specific group of consumers that a brand aims to influence or engage with its marketing strategies. In this context, 'lead' means to guide or direct this audience towards a desired action, such as making a purchase or adopting a brand's message. The relationship between 'target audience' and 'lead' is that effective marketing strategies often involve leading the target audience through a journey that culminates in a specific action, thereby establishing a direct influence on consumer behavior.