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Target audiencevsOmnichannel marketing

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The connection between 'target audience' and 'omnichannel marketing' is that omnichannel marketing strategies are tailored to effectively reach and engage the target audience by delivering a seamless and personalized experience across various channels, ensuring that marketing efforts align with the preferences and behaviors of the intended consumers.

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Omnichannel marketing

noun/ˈɒmnɪˌtʃænəl ˈmɑːrkɪtɪŋ/

A marketing strategy that provides customers with a seamless shopping experience across multiple channels, including online, in-store, and mobile platforms.

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Target audience

nounˈtɑːrɡɪt ˈɔːdiəns

The specific group of individuals that a product, service, or message is designed to reach.

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