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User experience testingvsTarget audience

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User experience testing is a method used to evaluate how real users interact with a product or service. It aims to ensure that the design and functionality meet the needs and preferences of the target audience. This process not only identifies usability issues but also provides insights into user behavior, ultimately enhancing overall satisfaction and engagement.

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Target audience

nounˈtɑːrɡɪt ˈɔːdiəns

The specific group of individuals that a product, service, or message is designed to reach.

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User experience testing

nounjuːzər ɪkˈspɪəriəns ˈtɛstɪŋ

User experience testing refers to the systematic evaluation of a product or service by observing real users as they interact with it, aiming to gain insights into their behaviors, interactions, and overall satisfaction.

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