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TargetingvsMarketing performance management
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Targeting is the precision arrow that aims towards the bullseye of marketing performance management, ensuring resources are focused for optimal impact and measurable success.
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Marketing performance management
noun/mɑrˈkɛtɪŋ pərˈfɔrməns mænədʒmənt/
A systematic approach to analyzing and optimizing the performance of marketing activities and strategies to achieve desired business outcomes.
Targeting
nounˈtɑːrɡɪtɪŋ
The act of directing an action or focus toward a specific objective or audience.