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TargetingvsOutbound marketing
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Targeting in outbound marketing creates a strategic focus that enhances the effectiveness of campaigns by reaching the right audience with tailored messages.
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Outbound marketing
noun/ˈaʊtˌbaʊnd ˈmɑrkɪtɪŋ/
Outbound marketing refers to traditional marketing strategies where businesses proactively reach out to potential customers through various channels, such as advertising, cold calling, and direct mail.
Targeting
nounˈtɑːrɡɪtɪŋ
The act of directing an action or focus toward a specific objective or audience.