a/b-testvsteststrategi

A/B testing is a core tactical method within a teststrategi (test strategy) in marketing, business, and digital strategy. The teststrategi defines the overarching framework and objectives for experimentation, including which hypotheses to validate, target metrics, audience segmentation, and prioritization of tests. Within this framework, A/B testing serves as a controlled, data-driven approach to compare variations of a marketing element (such as a webpage, email, or ad) to determine which performs better against predefined KPIs. The teststrategi ensures that A/B tests are not conducted in isolation but are aligned with broader business goals and learning agendas, enabling systematic optimization and iterative improvement. By embedding A/B tests within a structured teststrategi, organizations can avoid random experimentation, focus resources on high-impact tests, and translate test results into actionable strategic decisions that drive growth and customer engagement.