a/b-testvstilfredshetsmåling

A/B testing and tilfredshetsmåling (customer satisfaction measurement) interact in marketing and digital strategy by enabling data-driven optimization of customer experience initiatives. Specifically, A/B testing can be used to experiment with different versions of customer touchpoints—such as website layouts, messaging, or service features—that are hypothesized to impact customer satisfaction scores. By systematically varying elements and measuring resulting changes in tilfredshetsmåling metrics (e.g., Net Promoter Score, CSAT), marketers and product teams can identify which changes lead to statistically significant improvements in customer satisfaction. This approach allows businesses to move beyond subjective assumptions and directly link modifications to quantifiable satisfaction outcomes, thereby refining strategies that enhance loyalty and retention. Conversely, insights from tilfredshetsmåling help define the hypotheses and target areas for A/B testing, ensuring experiments focus on aspects most relevant to improving customer sentiment. Thus, the two form a feedback loop where satisfaction data informs testing priorities, and testing validates satisfaction improvements, driving continuous optimization of customer-centric marketing and digital experiences.