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Customer acquisition cost (CAC)vsTv

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Customer acquisition cost (CAC) and TV are connected through the powerful advertising impact of television, which can significantly influence CAC by effectively reaching potential customers and driving sales.

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Customer acquisition cost (CAC)

nounkʌsˈtʌmər ˌækwɪˈzɪʃən kɔst

The total cost incurred to acquire a new customer, encompassing marketing expenses, sales expenses, and any additional costs associated with converting a prospect into a paying customer.

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Tv

substantivtiv-ee

a device for receiving television signals and displaying them as images and sound

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