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market positioning toolvsUser experience design

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Both 'market positioning tool' and 'user experience design' are essential for crafting a product's identity in the marketplace, as effective positioning relies on understanding user needs and preferences to create compelling experiences that resonate with the target audience.

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User experience design

nounjuːzər ɪkˈspɪəriəns dɪˈzaɪn

The practice of enhancing user satisfaction by improving the usability, accessibility, and enjoyment of the interaction between the user and a product.

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