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Customer Journey OptimizationvsUser experience design principles
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Customer Journey Optimization and User Experience Design Principles both seek to enhance the overall engagement and satisfaction of the user by strategically analyzing and refining each touchpoint in their interactions with a product or service.
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Customer Journey Optimization
nounˈkʌstəmər ˈdʒɜrni ˌɒptɪmaɪˈzeɪʃən
The strategic process of enhancing the customer experience across all interactions with a company, from initial contact through to post-purchase support.
User experience design principles
nounjuːzər ɪkˈspɪəriəns dɪˈzaɪn ˈprɪnsəplz
A collection of guidelines and best practices designed to foster a positive and effective user experience in the design of products, especially digital interfaces.