Begrepsammenligning

Lifecycle marketingvsUser experience research

Relasjonsforklaring

Lifecycle marketing and user experience research are intrinsically connected as both aim to understand and enhance customer journeys, ensuring that every touchpoint effectively meets user needs and fosters lasting relationships.

Begrepsammenligning

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Lifecycle marketing

nounˈlaɪfˌsaɪkl ˈmɑrkɪtɪŋ

Lifecycle marketing is the strategic approach to nurturing potential and existing customers throughout every stage of their relationship with a brand, from initial awareness to long-term loyalty.

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User experience research

nounjuːzər ɪkˈspɪərɪəns rɪˈsɜːrʧ

User experience research (UX research) involves the systematic study of how users interact with products, with the goal of enhancing usability and overall satisfaction.

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