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Pay-per-click (PPC) advertising softwarevsUser experience research

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Both pay-per-click (PPC) advertising software and user experience research aim to optimize user engagement and satisfaction, with PPC focusing on attracting clicks and conversions while user experience research enhances overall usability and emotional connection.

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User experience research

nounjuːzər ɪkˈspɪərɪəns rɪˈsɜːrʧ

User experience research (UX research) involves the systematic study of how users interact with products, with the goal of enhancing usability and overall satisfaction.

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