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UX strategivsTarget audience

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The connection between 'UX strategy' and 'target audience' is essential, as a successful UX strategy is tailored specifically to meet the needs and expectations of the target audience. This requires a deep understanding of their behaviors, preferences, and pain points, which informs the design process. By aligning the user experience with the target audience's characteristics, designers can create solutions that enhance usability, foster emotional engagement, and ultimately improve user satisfaction and retention.

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Target audience

nounˈtɑːrɡɪt ˈɔːdiəns

The specific group of individuals that a product, service, or message is designed to reach.

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UX strategi

substantiv/juː ɛks strætəˈdʒi/

A plan or approach for enhancing user experience in the design and development of products, particularly in digital interfaces.

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