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benchmarkingvsVideo marketing strategy
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Benchmarking serves as a vital tool for evaluating and enhancing a video marketing strategy by allowing marketers to compare their performance against industry standards and competitors, ensuring optimized engagement and effectiveness.
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benchmarking
substantivbɛnʧˌmɑrkɪŋ
the process of comparing one’s business processes and performance metrics to industry bests or best practices from other companies
Video marketing strategy
nounˈvɪdiˌoʊ ˈmɑrkɪtɪŋ ˈstrætədʒi
A strategic plan that utilizes video content to promote a product, service, or brand, with the goal of engaging an audience and driving conversions.