Account based marketing (ABM)vsvisningsfrekvens

Account Based Marketing (ABM) focuses on targeting specific high-value accounts with personalized campaigns, which requires precise control over how often decision-makers within those accounts see marketing messages. "Visningsfrekvens" (impression frequency) measures how many times an individual within the target audience is exposed to a given ad or content. In ABM, managing visningsfrekvens is critical to balance sufficient exposure to build awareness and engagement without causing ad fatigue or negative brand perception. By optimizing visningsfrekvens, marketers ensure that key stakeholders in target accounts receive repeated, relevant touchpoints that reinforce messaging and increase the likelihood of conversion. Additionally, frequency data helps ABM teams refine targeting and messaging cadence, making campaigns more efficient and tailored to the account’s responsiveness. Therefore, visningsfrekvens acts as a tactical lever within ABM strategies to maximize impact on specific accounts through controlled, personalized exposure.