Account executive
Definisjon
A professional responsible for managing client accounts, ensuring client satisfaction, and driving sales for a company.
Synonymer4
Antonymer1
Eksempler på bruk1
She was promoted to account executive after demonstrating exceptional sales skills; The account executive met with the client to discuss their needs; His role as an account executive requires frequent travel to meet clients.
Etymologi og opprinnelse
The term "account" comes from the Old French "acont" meaning "to count," while "executive" derives from the Latin "exsequi" meaning "to carry out."
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
analytics
Analytics equips account executives with actionable insights derived from data analysis, allowing them to refine sales strategies, optimize client interactions, and boost overall performance metrics.
kost per handling (cpa)
The term 'kost per handling (cpa)' refers to the cost incurred for each handling or transaction, which is vital for financial analysis in marketing and sales. An 'Account executive' is responsible for managing client accounts and ensuring profitability. The connection between these two concepts lies in the account executive's role in analyzing costs, including CPA, to optimize client relationships and drive revenue growth. This relationship highlights the importance of cost management in maintaining client satisfaction and achieving business objectives.
Social media management tools
Social media management tools are crucial for account executives, as they enable efficient management of client interactions, facilitate strategic planning, and provide analytics that enhance brand visibility and client engagement on digital platforms.
image
An 'account executive' plays a crucial role in shaping and maintaining the 'image' of a brand by managing client relationships and developing marketing strategies that align with the brand's identity and values.
Branding
Branding is the process of developing a unique identity and image for a product or service, which is essential for market differentiation. An account executive is responsible for managing client relationships and ensuring that the branding message is effectively communicated and executed in marketing strategies, making them integral to the success of branding efforts.
Attribution Modeling
Attribution modeling helps account executives understand the impact of different marketing channels on sales performance, allowing them to tailor their strategies and improve customer engagement.
Demand generation platform
A demand generation platform equips account executives with essential tools and strategies to manage leads and convert them into customers, highlighting the critical role of collaboration between marketing initiatives and sales execution.
UX strategi
The 'UX strategist' specializes in user experience design and research, focusing on creating intuitive and user-friendly products. In contrast, the 'Account executive' is primarily responsible for managing client relationships, sales, and communication, ensuring that client expectations are met and business goals are achieved. While both roles are essential for the success of a project, they operate in distinct domains: the UX strategist emphasizes user-centered design, while the Account executive emphasizes client satisfaction and business development.
Brand identity
An account executive is responsible for managing client relationships and ensuring that the company's brand identity is effectively communicated and represented in all client interactions. This role involves understanding the brand's core values, messaging, and visual elements to align client expectations with the brand's strategic goals.
Online marketing strategy
An account executive plays a crucial role in formulating and executing online marketing strategies, focusing on client engagement and sales growth, while acting as the primary liaison between client objectives and digital marketing solutions.
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