Ad copy

æd ˈkɒpi
Englishadvertisingmarketingwritingbusiness+1 til

Definisjon

Text created for advertising or promotional purposes, specifically crafted to persuade or inform potential customers.

Synonymer4

advertisement copypromotional textmarketing copysales copy

Antonymer1

none

Eksempler på bruk1

1

The ad copy for the new smartphone highlights its advanced camera features. The marketing team spent hours perfecting the ad copy for their latest campaign.

Etymologi og opprinnelse

Short for 'advertisement copy,' where 'ad' is derived from 'advertisement' and 'copy' originates from the Latin 'copia,' meaning abundance or supply.

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Customer data integration

Customer data integration fuels the creation of targeted ad copy by providing detailed insights into consumer preferences and behaviors, allowing businesses to craft more personalized and effective marketing messages.

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netto fortjeneste

Ad copy, which is crafted to attract consumers, ultimately influences netto fortjeneste (net profit) by driving sales and improving a company's financial performance.

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Customer journey design software

Ad copy serves as the compelling narrative that guides potential customers through the various touchpoints in their journey, effectively enhancing the role of customer journey design software in creating seamless and engaging user experiences.

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Email marketing software

Ad copy serves as the persuasive language that enhances the effectiveness of email marketing software, transforming messages into compelling calls to action that drive engagement and conversions.

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Brukertesting

Ad copy and brukertesting both involve crafting and refining messages to effectively engage an audience, ensuring that the communication resonates and achieves its intended impact.

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Content marketing

Ad copy and content marketing both aim to engage the audience by crafting compelling messages that drive action, but while ad copy often seeks immediate conversion, content marketing fosters long-term relationships through valuable storytelling.

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Lifecycle marketing

Ad copy serves as a crucial component in lifecycle marketing, as it shapes the messaging that guides potential customers through each stage of their buying journey.

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Social media monitoring tools

Ad copy and social media monitoring tools are intertwined in the digital landscape, where compelling ad copy drives engagement that social media monitoring tools analyze to optimize future campaigns.

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Customer service collaboration software

Ad copy and customer service collaboration software both aim to enhance communication by crafting compelling messages that attract and retain customers, ensuring a seamless experience throughout their journey.

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forbruker

The connection between 'Ad copy' and 'forbruker' lies in the fact that effective advertising text (ad copy) is crafted with the consumer (forbruker in Norwegian) in mind, aiming to resonate with their needs, desires, and

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