ad spend

æd spɛnd
English marketingadvertisingfinancebudgeting

Definisjon

The amount of money allocated or spent on advertising.

Synonymer3

advertising expendituremarketing budgetad budget

Antonymer1

none

Eksempler på bruk1

1

Companies often analyze their ad spend to determine the effectiveness of their marketing strategies; A significant increase in ad spend can lead to greater brand visibility; Startups often have limited ad spend due to budget constraints.

Etymologi og opprinnelse

The term "ad" is a shortening of "advertisement," which comes from the Latin "advertere," meaning "to turn toward." "Spend" comes from Old English "spendan," meaning "to expend or use."

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

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Customer data integration enhances ad spend efficiency by allowing businesses to target campaigns more accurately based on comprehensive insights into consumer behavior and preferences.

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'Netto fortjeneste' (net profit) and 'ad spend' (advertising expenditure) are interconnected, as effective ad spend strategies aim to increase sales and ultimately boost netto fortjeneste for a business.

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Customer journey design software

Customer journey design software optimizes the user experience, which can lead to more effective ad spend by targeting the right audience at the right stages of their buying journey.

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Email marketing software

Email marketing software enhances ad spend effectiveness by targeting specific audiences with personalized campaigns, maximizing engagement and return on investment.

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Brukertesting

Brukertesting (user testing) optimizes ad spend by providing insights into consumer behavior, ensuring that marketing budgets are directed towards the most effective strategies.

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Content marketing

Content marketing and ad spend are interconnected strategies that both aim to capture audience attention, with content marketing providing valuable information that enhances brand loyalty while ad spend boosts reach and visibility in a crowded marketplace.

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Lifecycle marketing

Lifecycle marketing strategically aligns with ad spend by tailoring promotional efforts to target customers at various stages of their journey, maximizing impact and return on investment.

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Social media monitoring tools

Social media monitoring tools can provide valuable insights that help optimize ad spend by identifying effective strategies and audience engagement trends.

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Customer service collaboration software

"Customer service collaboration software can enhance ad spend efficiency by streamlining communication between marketing and support teams, ensuring that advertising strategies align with customer feedback."

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