Ad placement

æd ˈpleɪs.mənt
English advertisingmarketingmediabusiness+1 til

Definisjon

The act of positioning advertisements in various media to promote products or services.

Synonymer3

advertisement placementad positioningadvertising placement

Antonymer1

none

Eksempler på bruk1

1

Ads for the new product had excellent placement on social media; The effectiveness of ad placement can significantly impact sales; Proper ad placement can increase visibility and engagement.

Etymologi og opprinnelse

The term "ad" is a short form of "advertisement," which comes from the Latin "advertere," meaning "to turn towards." "Placement" comes from the Old French "placement," from "placer," meaning "to place."

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Pay-per-click (PPC) advertising software

Pay-per-click (PPC) advertising software strategically optimizes ad placement to maximize visibility and engagement, highlighting the dance between technology and marketing that drives digital advertising success.

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Markedsplan

The connection between 'Markedsplan' (marketing plan) and 'Ad placement' lies in the strategic alignment of advertising tactics within a comprehensive marketing framework to effectively reach target audiences.

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benchmarking

Benchmarking and ad placement both involve evaluating and optimizing performance metrics to ensure maximum effectiveness in reaching target audiences.

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Algoritme

An "Algoritme" optimizes "Ad placement" by analyzing user behavior and preferences to deliver targeted advertising effectively, ensuring that ads reach the right audience at the right time.

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Funnel

A funnel guides potential customers through stages of engagement, much like strategic ad placement directs attention to specific products or services, ultimately leading to a desired action.

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Customer Journey Design

Customer journey design maps the path a consumer takes, while ad placement strategically positions messages along that path to enhance engagement and conversion.

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annonsebudsjett

The word 'annonsebudsjett', meaning 'advertising budget' in Norwegian, directly influences 'Ad placement' as it determines how and where a brand allocates resources to position its advertisements for maximum impact.

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resultatside for søkemotorer (serp)

**The connection lies in the strategy of optimizing ad placement within search engine results pages (SERP) to enhance visibility and drive traffic, ultimately aiming for better results in digital marketing efforts.**

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Inbound

Inbound marketing harnesses the strategic placement of ads to attract and engage potential customers, creating a seamless flow from discovery to conversion.

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Customer loyalty program

Both customer loyalty programs and ad placements aim to enhance consumer engagement and retention by strategically incentivizing interactions with a brand.

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