influencer

ɪnˈfluːənʃər
English marketingsocial mediaadvertisingbranding+1 til

Definisjon

An individual or entity that possesses the ability to influence the purchasing decisions of others due to their authority, expertise, position, or relationship with their audience.

Synonymer4

promoteradvocatetrendsettertastemaker

Antonymer3

followernon-influencerconsumer

Eksempler på bruk1

1

Social media influencers frequently collaborate with brands to promote products; Many companies depend on influencers to connect with their target audience; The influencer marketing sector has expanded significantly in recent years.

Etymologi og opprinnelse

From the Latin "influens," meaning "to flow in," combined with the suffix "-er," indicating a person who performs an action.

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ad spend

Influencers shape consumer trends and behaviors, making them vital conduits through which brands allocate their ad spend for maximum impact.

Utforsk relasjon

nettanalyse

Nettanalyse, the analysis of online networks, serves as the backbone for influencers to understand and expand their reach in a digitally interconnected world.

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datautvinning

The connection between 'datautvinning' (data mining) and 'influencer' lies in the fact that data mining analyzes consumer behavior and preferences, enabling influencers to tailor their content and effectively engage their audiences.

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affiliate marketing

Affiliate marketing and influencers intertwine as modern-day brand ambassadors, where influencers leverage their audience to promote products for commission-based earnings, transforming social engagement into a lucrative marketing strategy.

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podcast

Podcasts serve as powerful platforms for influencers to amplify their voices and share their insights, creating a symbiotic relationship where content meets audience engagement.

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Annonseblokkering

"Annonseblokkering" (ad blocking) highlights the struggle of influencers to capture attention in a world where consumers actively filter out advertisements, prompting them to innovate and engage audiences in more authentic ways.

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bannerannonse

Both 'influencer' and 'bannerannonse' encapsulate the essence of modern advertising, where social media figures and digital display ads converge to shape consumer perceptions and drive engagement in the digital marketplace.

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Growth hacking software

Influencers leverage growth hacking software to amplify their reach and engagement, transforming their social influence into measurable growth.

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Google Search Console

An influencer relies on data analytics from tools like Google Search Console to optimize their online presence and tailor content that resonates with their audience, driving engagement and growth.

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Search engine optimization (SEO) platform

Both 'influencer' and 'Search engine optimization (SEO) platform' are pivotal in shaping digital visibility, as influencers leverage their reach to drive traffic while SEO platforms enhance online discoverability through optimized content.

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