Ad targeting

ˈæd ˈtɑːɡɪtɪŋ
EnglishMarketingAdvertisingDigitalTechnology

Definisjon

The practice of delivering targeted advertisements to specific audiences based on various criteria, including demographics, interests, and online behavior.

Synonymer3

Targeted advertisingaudience targetingpersonalized advertising

Antonymer2

General advertisingmass marketing

Eksempler på bruk1

1

Online retailers use ad targeting to reach potential customers; social media platforms utilize ad targeting to enhance user engagement; effective ad targeting can significantly improve marketing ROI.

Etymologi og opprinnelse

The term 'ad' is a short form of 'advertisement,' while 'targeting' derives from the verb 'to target,' which comes from the Middle French 'tergette,' meaning a mark or aim.

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

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Persona mapping

Persona mapping and ad targeting both involve understanding and defining specific audience segments to tailor messages that resonate more effectively, enhancing engagement and conversion.

Utforsk relasjon

nettside

The connection between 'nettside' (Norwegian for 'website') and 'Ad targeting' lies in the fact that effective ad targeting enhances a user's experience on a website by delivering relevant content tailored to their interests.

Utforsk relasjon

annonseklikk

'Annonseklikk' (Norwegian for 'ad click') and 'ad targeting' are connected through their mutual focus on optimizing user engagement, as targeted ads aim to increase the likelihood of 'annonseklikk' by delivering relevant content

Utforsk relasjon

Influencer marketing platform

Influencer marketing platforms utilize advanced ad targeting techniques to connect brands with audiences through tailored endorsements, maximizing engagement and conversion.

Utforsk relasjon

nedlastinger

Ad targeting and nedlastinger (Norwegian for "downloads") connect through the use of personalized marketing strategies aimed at increasing digital product downloads by reaching the right audience effectively.

Utforsk relasjon

blogg

Ad targeting and blogging are interconnected through the use of personalized content strategies, where bloggers can utilize targeted ads to reach specific audiences that resonate with their niche topics.

Utforsk relasjon

Email Marketing Automation

Ad targeting and email marketing automation both leverage data-driven strategies to deliver personalized content to specific audiences, enhancing engagement and conversion rates.

Utforsk relasjon

anskaffelsesverdi

Ad targeting and anskaffelsesverdi (acquisition value) both focus on optimizing investments—ad targeting aims to maximize marketing effectiveness while anskaffelsesverdi assesses the true worth of acquiring assets.

Utforsk relasjon

Attribution reporting software

Ad targeting and attribution reporting software are interconnected as both serve to enhance marketing effectiveness—ad targeting focuses on reaching the right audience, while attribution reporting provides insights on how those targeted ads drive conversions and engagement.

Utforsk relasjon

PPC (Pay-per-click)

Ad targeting and PPC are intricately linked as they both optimize online advertising by ensuring that ads reach the most relevant audience, maximizing the effectiveness and efficiency of paid campaigns.

Utforsk relasjon

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