Markedsordboken
avg. scroll depth
Definisjon
Hva er avg. scroll depth?
Gjennomsnittlig mål på hvor langt brukere blar nedover en nettside, uttrykt som en prosentandel av den totale sidelengden.
Hvordan brukes avg. scroll depth?
The avg. scroll depth on the homepage increased after the redesign; Marketers analyze avg. scroll depth to understand user engagement; Low avg. scroll depth may indicate uninteresting content.
Etymologi og opprinnelse
Derived from the abbreviation 'avg.' meaning 'average', combined with 'scroll depth', a compound noun formed from 'scroll' (to move displayed content vertically) and 'depth' (extent or distance downward). The term emerged with the rise of web analytics to quantify user engagement on webpages.
Synonymer
- average scroll distance
- mean scroll depth
- typical scroll depth
Antonymer
- scroll top
- no scroll
- zero scroll depth
Relasjoner
- "ABC-Analyse (Strategic Method of Inventory Management)"
The ABC-Analyse is a strategic inventory management method that categorizes items based on their value and turnover rate, prioritizing resources on high-impact (A) items. In digital marketing and business strategy, avg. scroll depth measures how far users scroll down a webpage, indicating engagement and content consumption intensity. The practical connection lies in applying ABC-Analyse principles to digital content or product offerings: by categorizing website elements or products based on their importance or revenue contribution (akin to inventory items), marketers can prioritize optimizing the 'A' category content or products to maximize user engagement and conversions. Avg. scroll depth serves as a behavioral metric to validate and refine this prioritization—if 'A' category content correlates with deeper scroll depth, it confirms effective user engagement with high-priority offerings. Conversely, low scroll depth on 'A' items signals a need to adjust content placement or presentation. Thus, ABC-Analyse informs strategic focus areas on a website or digital catalog, while avg. scroll depth provides actionable feedback on user interaction with these prioritized elements, enabling iterative optimization of digital inventory and marketing efforts.
Vanlige spørsmål om avg. scroll depth
Hva kan avg. scroll depth fortelle om brukerengasjement på en nettside?
Markedsførere analyserer avg. scroll depth for å forstå brukerengasjement.
Hva kan en lav avg. scroll depth indikere om innholdet på en nettside?
Lav avg. scroll depth kan indikere at innholdet er uinteressant.